
In the wake of his wife's successful
yields, M.B invested in a brand-new
property for the profits of short-term
lettings, which according to him are
significantly higher than long-term ones.
The Customer's Story
Before partnering with CityHost London, M.B. was already a witness of the
lucrative benefits of short-term rentals, as his wife Amaan (see Case Study
2) had been doing business with us long before the pandemic. In 2020, in
the midst of COVID-19, M.B. made the fearless decision to invest in his first
property which, at that time, was still under construction. The
development located in Nine Elms was finally completed in 2021, one year after its purchase.
Solution
In May 2021, M.B. contacted us to start putting the business plan into action.
Due to the Pandemic, M.B and his wife had moved to Southeast Asia and
couldn't be present to design the staging and decoration of his newlypurchased
apartment. However, he trusted that Eli Santos would be the right
agent to get the apartment ready for future guests coming to the city once
the travel restrictions were raised. He was confident in the property's
potential and, most importantly, had a trustworthy agent in charge of his
new 'gold mine'. We took measurements of the property during the first
inspection so we could start the staging and furnishing process. In spite of
M.B.'s limited budget, we were still able to acquire high-quality furniture and
appliances at the most affordable prices. The final look of the property was
absolutely stunning, with a spacious double bedroom and an en-suite on
the 17th floor. It appears to have been taken from a modern design
magazine. The short-term rental market wasn't very vibrant in 2021 due to
travel restrictions, so for the first months, he opted to do a long-term rental, which, according to him, wasn't as profitable as short rentals.
Results
The great location next to Battersea Park as well as its recent construction and
stunning design, has made the apartment very popular amongst travellers and
business people looking for the pleasures of cosmopolitanism while being
surrounded by serene green spaces. Based on the season, the average price of
a night's stay ranges between £280 and £350 a day, earning between £8,000 and £10,400 pounds.
50% rental increase
with short-term lettings
Complete design
and staging service
Monthly yieldings between
£8,000 to £10,000
